Hey Ya'll! 

I'm Sara Beth: A storyteller at heart, a strategist by trade, and the founder of SB Events.

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My career began behind the lens, where I spent ten years as a photographer capturing emotion, energy, and the moments that mattered. That season taught me how to see — not just visually, but emotionally. And that foundation still shapes how I approach every event today.

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Over the past decade, I’ve built a career in corporate event strategy and large-scale production, leading high-stakes conferences, rapid-turn summits, and intimate leadership gatherings with hundreds of moving parts and even more personalities.

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I’ve been honored with a Telly Award for video production and recognized as one of BizBash’s Top 40 Event Planners Under 40. Not for showmanship, but for creating purposeful gatherings that leave people feeling something real.

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These days, I live on a small farm with my kids, my horses, and a rotating cast of goats, dogs, and muddy boots. That life keeps me steady. So when the boardroom energy spikes, the timeline disappears, or the vendor chain spins out — I don’t. I stay grounded, clear, and focused on what matters.

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At SB Events, I serve in two distinct ways:

• As a Fractional Chief Events Officer, offering strategic leadership for complex organizations with layered stakeholders and lots of cooks in the kitchen
• And as a Rapid Event Producer, jumping into fast-paced timelines with calm precision and big-picture thinking

Along the way, I've also been tapped to share my perspective on event strategy through industry publications and speaking engagements — opportunities I see as a chance to advocate for events that are thoughtful, meaningful, and deeply human. You can follow along with those efforts HERE. 

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I bring the creativity, the calm, the clarity, and the strategy. And I believe events should do more than impress — they should connect, inspire, and move people to action.

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If that’s the kind of experience you’re hoping to create, I’d love to talk.